Creatorbase
Chop
In developmentProduct thinking
Brands already have assets that could be useful in more than one format. Asking every creator to start from a blank page can waste that starting point. With Chop, we are exploring a way for creators to remix those assets into short-form content. The product bet is to make creative interpretation the work, while reducing how much has to be produced from scratch for each campaign.
What I built
The product supports original UGC campaigns. We are also building Chop, where creators remix a brand’s existing assets into short-form content.