Source 1 ↗ one of my medium to long term bets is the monetisation of nano creators(<5000 followers)
1 obvious challenge for the brands is to discover the "right" ones
but
how do you do that without expending an inordinate amount of time going through each small creator's posts carrying 679 views OR them being already above a certain threshold follower count - which basically brings us back to the influencer scene of today
CreatorScore from @JoinCreatorbase is one way for brands to instantly find nano creators with an reach and past engagement experience in their relevant niche AND for creators and community managers to have an easy-to-show proof of work
link in the comments to the base/farcaster miniapp
will love to hear feedback and suggestions!
Source 2 ↗ You have 800 followers and consistently generate 500-2389 views in your niche
BUT
the brands dont want you
WRONG
most brands recognise the value of nano creators
they just CANT keep track and identify the nano creators without an army of ops people
what if there were to be a simple score and easy to read, verified data on the cumulative reach and engagement that you drive to a niche, brand whatever you choose to talk about
think of it like you creator resume
here is the v1 as a base / farcaster miniapp(link in the first comment), give it a try and let us know what you would like to see in v2 built with @somewhatsahil
PS- stop dissing me for being a rookie :/
Source 3 ↗ had a solid hunch during the coinbase ai hackathon last weekend that brands
1. actually prefer small creators or nano influencers to macro influencers from a cost per view perspective
2. the roi is actually better with grassroot creators
wanted to really validate this thesis
did some research and here is a report of sorts:
The Power of the People: Why Brands Are Turning to Grassroots Creators
tldr:
pros
1. incrased authenticity and trust,
2. higher engagement rates,
3. cost-effectiveness,
4. targeted reach
5. greater flexibility compared to macro-influencers.
case studies: Gymshark, CeraVe, ASOS, and Zara have successfully leveraged grassroots creators to achieve their marketing goals.
cons
1. difficult to identify the right creators,
2. managing multiple partnerships
3. maintaining consistency in brand messaging.
cited a bunch of credible reports like MIT Sloan review, shopify influencer marketing report and more
link to the full substack article in the first comment