How I think

Grok Bot decisions

Right Resource, Right Moment

Problem
Saving a resource is easy. Getting it back at the right moment is harder.
Decisions
Show one high-confidence card. Silence stays unknown; explicit feedback can block a card. An annoying card pauses for 14 days.
Measure
Right-moment ratings, precision and false-interrupt rate.

Context Guard

Problem
An agent can act on memory you cannot see or correct.
Decisions
Show each fact and let the person confirm, correct or delete it.
Measure
Confirmed facts, corrections and deletions.
Read the case study ↗

AI products and agents

04 / 14

Pull it up Jamie

A physical device that sits on top of a podcaster’s desk and they tap it to research whatever assertion, data they just spoke about - using audio The conversation goes on meanwhile It does the job in the background and then beeps when done Then the conversation evolves naturally as per the new / confirmed data As someone who knows about a domain, it’s frustrating when the tangent goes off despite of good faith participants OpenAI / perplexity / anthropic should build and sponsor it

12 / 14

Price-watch agents that buy

give the agent your crypto card --> set price levels for products --> it executes the purchase when it hits it useful especially with flight tickets via skyscanner / kayak https://t.co/J8d2p80nJg

View all 14
  1. MCP is a growth lever
  2. You can smell which LLM someone uses
  3. Agents should know the end consumer (KYA)
  4. Pull it up Jamie
  5. System visualizer for vibe coders
  6. Beat AI psychosis with hardware mode
  7. Chain of thought is voyeuristic
  8. Product feedback that names the friction
  9. Agents that talk over a shared file
  10. Agents catching each other’s mistakes
  11. Productise screengrabs
  12. Price-watch agents that buy
  13. Open models with a good harness cut token bills
  14. Entry level moves up

Creators, growth and metrics

01 / 08

Organic social beats web traffic for community pull

How it feels to see yourself charted on your own product Organic traffic on a website tells us about the brand pull Organic reach and engagement on social media ( how much and what are your community members posting) is an even better metric set to measure and improve for communities Built this organic social media tracker for Network school, the first week I got there 1. Cumulative views 2. Top posters 3. Top content units 4. Cumulative engagement 5. Follower distribution And more It’s now integrated into their internal dashboards Live with X, YouTube and farcaster Link in comments Open to deploying this for other other communities - holler me or some shit

03 / 08

Nano creators are the bet

Source 1 ↗

one of my medium to long term bets is the monetisation of nano creators(<5000 followers) 1 obvious challenge for the brands is to discover the "right" ones but how do you do that without expending an inordinate amount of time going through each small creator's posts carrying 679 views OR them being already above a certain threshold follower count - which basically brings us back to the influencer scene of today CreatorScore from @JoinCreatorbase is one way for brands to instantly find nano creators with an reach and past engagement experience in their relevant niche AND for creators and community managers to have an easy-to-show proof of work link in the comments to the base/farcaster miniapp will love to hear feedback and suggestions!

Source 2 ↗

You have 800 followers and consistently generate 500-2389 views in your niche BUT the brands dont want you WRONG most brands recognise the value of nano creators they just CANT keep track and identify the nano creators without an army of ops people what if there were to be a simple score and easy to read, verified data on the cumulative reach and engagement that you drive to a niche, brand whatever you choose to talk about think of it like you creator resume here is the v1 as a base / farcaster miniapp(link in the first comment), give it a try and let us know what you would like to see in v2 built with @somewhatsahil PS- stop dissing me for being a rookie :/

Source 3 ↗

had a solid hunch during the coinbase ai hackathon last weekend that brands 1. actually prefer small creators or nano influencers to macro influencers from a cost per view perspective 2. the roi is actually better with grassroot creators wanted to really validate this thesis did some research and here is a report of sorts: The Power of the People: Why Brands Are Turning to Grassroots Creators tldr: pros 1. incrased authenticity and trust, 2. higher engagement rates, 3. cost-effectiveness, 4. targeted reach 5. greater flexibility compared to macro-influencers. case studies: Gymshark, CeraVe, ASOS, and Zara have successfully leveraged grassroots creators to achieve their marketing goals. cons 1. difficult to identify the right creators, 2. managing multiple partnerships 3. maintaining consistency in brand messaging. cited a bunch of credible reports like MIT Sloan review, shopify influencer marketing report and more link to the full substack article in the first comment

04 / 08

Direct to creator, pay per view

@base Direct to creator - all creators get paid per view regardless of the views( 2000 or 2M ) by brands directly via onchain rails. AI agent validates the videos for product placement / plug / brand guidelines and pays creators across the globe via base autonomously. built the mvp during Coinbase AI hackathon in Bangalore

05 / 08

Why would a creator go onchain?

how many times have we heard about bringing creators onhain? but how? like seriously think about it if you are a creator - big or otherwise on the traditional platforms a) why tf would you want to come onchain to a much smaller audience? b) nobody knows you, why tf would the crypto community engage with you your original audience couldnt care less about crypto(best case), be outright aversive to anything crypto clearly there are people who think much more deeply about this and have better( if not perfect ) answers to this found this rather obscure (16 views) conversation from march this year(link in the comments) specifically, it mentions an approach by @MrMigglesOnBase community on allowing artists to have their own take on the ip and get started publishing their work onchain at the back of an already engaged community - brilliant strategy imo (timestamp: 12:38 to 13:48) these are the kind of success stories / playbooks we need to amplify to reach the right creators and audiences to grow the pie instead of simply recycling the same set of users across dapps, ecosystems we have built chop in Creatorbase to do just that - amplify what matters so if you a creator / editor, get chopping 1. chop this part of the video or any other part of this video that speaks to you on how to actually bring creators onchain 2. make it your own with edits/effects or just push the clip as is, as a yt shorts video 3. drive views 4. get paid links in the comments chop chop!

06 / 08

Clipping as onchain work

introducing chop an onchain clipping platform within Creatorbase brands can get their own content amplified via 1000s of creators or clippers or choppers, you get the drift creators get paid per view more people or agents (we don't judge) - can now participate in the onchain creator economy win win for both the brands and the creators will be sharing a more in depth "why tf are we doing this" video separately this is a product demo video shipping fast is a muscle that we are developing and i am happy to move with this pace we are now platform for you to get fresh ugc content created for your brand AND also get your core content library amplied dont let your brand content die at the hands of the social media algos so if you are a brand, please reach out to me here or in the dms or just sign up with the link in the comments same for all you creators, sign up to the early access list using the link chop chop!

07 / 08

NFT utility that matches real behaviour

nft utility: Holder’s comments get auto pinned to the creator’s next N posts the reach is crazy untapped monetisation potential for the creator tangential user behaviour already exists in the form of super chats on yt

08 / 08

Separate posts from reposts

looking at the profiles of creators signed up on Creatorbase, i realised that having a seperate tab for "reposts" makes so much sense i want to get a quick sense of a person and want to see their posts this might be also a deterrent for us to repost with impunity instagram has got it right apparently with their rollout of reposts recently

View all 8
  1. Organic social beats web traffic for community pull
  2. Crowdfund features with real money
  3. Nano creators are the bet
  4. Direct to creator, pay per view
  5. Why would a creator go onchain?
  6. Clipping as onchain work
  7. NFT utility that matches real behaviour
  8. Separate posts from reposts

Platform craft and UX

01 / 09

Make the question stand out

Illustrative UI concepts, not real user chats or a working feature.

Interaction idea that anytime a llm asks a question , that section pops out seperately with a visual differentiation with a yes / no button with optional text so that the cognitive load on the human is lower

Personal note ·

View all 9
  1. Make the question stand out
  2. Community Notes is the product to copy
  3. Community-noted score on accounts
  4. Notify when DMs are off
  5. Bookmarks need to surface themselves
  6. Topic alerts by context, not keywords
  7. Charts in the wild need an explainer
  8. Pricing that trains bad habits
  9. Geo map of a follower base

Building and PM craft

01 / 06

MVP maxi until proven wrong

Back in 2019, we were building an admin panel for our internal teams I was swamped with work and wasn’t a fan of the over-engineering demanded by the business counterparts of the org on an internal tool ( have always been a mvp maxi until proven wrong ) So now my em was bugging me for the domain name on which it was to be hosted He walked up to my desk and in the moment of pure jest, i looked at my LinkedIn account and the first invite request was from someone called Ava I semi-jokingly said there you go, ava.domain name is what we should go for And we did It was Admin’s virtual assistant(ava) from that point onwards The tool was a success, used heavily, saved a tonne of man hours Always made us chuckle within the team and to this day when we think about it

05 / 06

Build global from day 0

@sumedha2199 True and two things are true at the same time: recognise the Indian builders where they are WHILE recognising that we can build for the global audience and learn from the western counterparts. Thinking global from day 0 is the luxury we have onchain.

View all 6
  1. MVP maxi until proven wrong
  2. Missed dates: scope and buffers
  3. Disagree with people you admire
  4. Constraints on purpose
  5. Build global from day 0
  6. Family memory as a voice product

Product notes · Deployed prototype

Receipts

An AI interviewer that turns a project conversation into interview flashcards, with supporting quotes kept separate from the written story.

Problem
Explaining a project in conversation can be easier than writing a case study. The details that matter in an interview, including personal ownership, decisions and results, can get lost in the retelling.
Product decision
Ask for the missing detail, keep the speaker’s evidence, and leave an unknown open rather than completing a more impressive story.
Approach
Receipts guides a written or voice interview and organizes the result into case-study sections. Its interview rules track answered questions, allow corrections and preserve exact supporting quotes alongside the synthesized narrative.

Evidence & scope

  • The prototype separates the written case, supporting quotes and original answer audio. These are different kinds of evidence about the same account.

    Implemented workflow
  • The public prototype is available. A complete browser voice interview and the usefulness of its generated flashcards still need validation; adoption results are not yet reported.

    Current scope

Product notes · Prototype

HomeLore

A voice-first family-memory prototype that keeps original words, generated narration and unknowns distinct.

Problem
Family stories and practical knowledge often live in conversation. Recording them is one step; finding the relevant detail later and knowing what was actually said are separate problems.
Product decision
A useful family archive should return to the speaker’s words and make missing information visible.
Approach
HomeLore explores recording Hindi and Hinglish conversations, finding details later and returning to old stories. It limits follow-up questions and keeps source quotes, generated narration and unanswered questions separate.

Evidence & scope

  • The source includes bounded interview follow-ups and separate displays for narration, source material and unknown information. Sample and live-provider modes are explicit.

    Implemented prototype
  • The prototype is documented, but I have not established how well the full voice flow works or whether families use it and return to it. Public examples should use fictional or consented material.

    Current scope

Product notes · Prototype

Paper IRL

Turns saved X bookmarks and linked articles into a finite, private edition that can be printed.

Problem
Saved reading grows into a queue that competes with feeds, tabs and interruptions. Saving expresses an intention that the reader may never return to.
Product decision
Give the reader a finite edition of what they saved, so there is an end to the reading session.
Approach
The prototype preserves selected source material and produces private HTML and PDF editions. The early selection follows the saved material rather than inventing a ranking score.

Evidence & scope

  • The recorded demo produced a PDF from explicit sample data and checked that access was scoped to the owner.

    Prototype records, August 2026
  • Whether readers finish more material, and whether paid printing and delivery work, remain unmeasured.

    Open hypothesis

Product notes

AI video editing system

An AI video editor for my podcast and cricket footage.

  1. Research

    Research viral cricket shots and videos.

  2. Break down

    Break down and identify their editing styles.

  3. Apply

    Apply those techniques to my own cricket footage.

Evidence & scope

  • Used for my podcast as well as cricket footage. The stages above describe the cricket workflow.

    Gagan’s scope update

Product notes

Product thesis ·

The unit of value is finishing

Paper IRL explores whether turning saved X bookmarks into finite, private editions helps readers return to material they already chose.

Ideas and demos on video

Origin story · · 8:24

Why I started Creatorbase

who doesn't like a good origin story? shared @JoinCreatorbase's from back in 2022 along with why are we building it what problems does it solve and for whom @BasedIndia @callusfbi @buildonbase @base @somewhatsahil https://t.co/yC7UxYqpqA

  • Product strategy
  • Creator economy

Product demo · · 4:46

Chop: content distribution and creator pay

introducing chop an onchain clipping platform within Creatorbase brands can get their own content amplified via 1000s of creators or clippers or choppers, you get the drift creators get paid per view more people or agents (we don't judge) - can now participate in the onchain creator economy win win for both the brands and the creators will be sharing a more in depth "why tf are we doing this" video separately this is a product demo video shipping fast is a muscle that we are developing and i am happy to move with this pace we are now platform for you to get fresh ugc content created for your brand AND also get your core content library amplied dont let your brand content die at the hands of the social media algos so if you are a brand, please reach out to me here or in the dms or just sign up with the link in the comments same for all you creators, sign up to the early access list using the link chop chop!

  • Creator incentives
  • Distribution

Product idea · · 0:10

Pull it up Jamie

A physical device that sits on top of a podcaster’s desk and they tap it to research whatever assertion, data they just spoke about - using audio The conversation goes on meanwhile It does the job in the background and then beeps when done Then the conversation evolves naturally as per the new / confirmed data As someone who knows about a domain, it’s frustrating when the tangent goes off despite of good faith participants OpenAI / perplexity / anthropic should build and sponsor it

  • Voice interfaces
  • Product ideas

Agent demo · · 4:30

Onchain raffle agent

built this Onchain Raffle Agent that lets anyone create and run raffles in &lt;60 seconds built on @CoinbaseDev 's Agentkit on @Replit and using @Alchemy APIs would love to hear your thoughts and feedback on it https://t.co/7jWIlL1Y3s

  • Agent workflows
  • Onchain products

Hackathon demo · · 1:22

An agent for creator rewards

building onchain is more exciting and feasible than ever, thanks to @CoinbaseDev we have built an autonomous, onchain agent that rewards content creation around the onchain ecosystem in a fair, verifiable(remember the OG motto) and efficient manner. here is the demo from @ETHIndiaco

  • Creator economy
  • Agent workflows

Read or watch

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