Independent
Universal creator monetization agent
ProjectProduct thinking
A small creator can produce useful reach and still be too small for a brand deal to be worth the coordination. The idea was to make the payment depend on the views, rather than needing a large audience before a creator could earn anything. Direct brand-to-creator payments make smaller contributions worth considering alongside the big ones.
What I built
Brands engage directly with grassroots creators and pay per view, whether a post gets 2,500 or 2.5M views.
Metrics
Universal creator monetization agent. Allows brands to engage directly with grassroots creators, enabling pay-per-view monetization regardless of scale (2,500 or 2.5M views).