Creatorbase
Creatorbase
Independent productProduct thinking
Running a campaign with hundreds of creators should not mean building an operations team around every launch. I built Creatorbase around a simple bar: it should take about the same effort as running an Instagram ad. Creators should get paid directly, early and often. That meant treating campaign management and payments as one problem, rather than leaving the brand and creator to sort everything out between them.
Why I started Creatorbase
Why I started Creatorbase, who it serves and the creator monetisation problem behind it.
- Product strategy
- Creator economy
Why I started Creatorbase
Why I started Creatorbase, who it serves and the creator monetisation problem behind it.
The problem it solved
Creatorbase aims to make creator campaigns as easy to run as an ad, with campaign management and direct creator payments in one workflow.
What I built
As solo founder, I handled design, development, marketing, community management and business development. I researched willingness to pay and customer pain points while developing the platform.
I built the first prototype at a hackathon, then used AI development tools and AI agents to build campaign management. I designed direct, frequent creator payments and smart contracts for brand-creator partnerships.
I designed the onchain monetization model so creators get paid directly, early and often, with global micropayments and onchain proof of work.
Metrics
427 Vetted creators, globally
Shipped an agentic marketing automation platform. Profitable. 427 vetted creators, globally. A publicly listed US company as a notable paid customer.