Startup with UpGrad research
WorkstreamProduct thinking
Before building an entrepreneurship course, we needed a clearer view of who it was for, what already existed and what the programme could add. I worked on market sizing and competitive research, then helped gather insights and anecdotes from entrepreneurs for the early content. The product problem was to connect a real learning need to the course, before committing to the shape of the offering.
What I built
Conduct thorough market research and competitive landscaping with the objective to calculate market size and better understand the existing players in the market for our first program - Startup with UpGrad.
Assist the content team in creating initial drafts of the course with focus on insight and anecdotes collection from the leading entrepreneurs in the country.