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Gagan Gehani
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UpGrad

Marketing Chatbot

Project

Product thinking

An interested learner can still stall before making a decision. Sending more messages is not enough if they do not help at that point. I introduced nudges in the marketing chatbot to move the conversation towards the next useful action. The product idea was to use the moment of intent well, rather than treat every lead as ready for the same follow-up.

Metrics

Built a marketing website chatbot that drove US$3.2M in incremental revenue.

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