Product-led growth and GTM
Production rolloutProduct thinking
We had spent months building Veera, but the launch plan capped us at 100,000 users in four months because of the rewards budget. I was part of that plan too. Then I realised the constraint was how much we could pay out, not how many people could use the browser. So I separated access from redemption: let people use the browser and its ad blocker, and earn points they could redeem later.
What I built
As a founding team member, I helped build Veera’s browser from 0 to 1 and defined and led product strategy across GTM, AI and platform charters. My role progressed from Senior Product Manager to Director of Product.
I restructured the original go-to-market plan around product-led growth.
- Restructured the original GTM plan to 2.4M users in 7 months through product-led growth strategy (5X the original plan).
- Led AI strategy and helped develop browser extensions including an article summarization tool.
- Designed personalized dApp store for cross-chain discovery, onboarding web2 users to web3.
- Implemented PayU payment gateway integration enabling UPI-based bank transfers.
- Created personalisation system for content, ads, and rewards.
Metrics
2.4M Users in 7 months
Restructured the original GTM plan to 2.4M users in 7 months through product-led growth strategy (5X the original plan).