Coinbase
Australian onboarding and KYC
WorkstreamProduct thinking
A person can be ready to use a product and still drop out while proving who they are. For the Australian launch, I focused on making identity checks faster and more automated while meeting the compliance requirement. The decision was to use specialist providers for that step, so getting through onboarding did not depend on unnecessary waiting or repeated effort from the user.
What I built
Led Australian market expansion: optimized onboarding funnel with faster and automated KYC compliance via 3rd party integrations with Onfido and Jumio.