Coinbase
Australian PayID payments
WorkstreamProduct thinking
Launching in a country means fitting how people already move money there. A familiar payment method can matter more than another feature once someone is ready to move money. I evaluated local providers and helped bring PayID on NPP rails into Coinbase through Zepto, treating payments as part of the Australian product experience rather than a generic global step.
What I built
Identified 3rd party vendors, evaluated and helped integrate local payment infrastructure (PayID on NPP rails) via Zepto for the Australian market.