Skillmatics (Grasper Global)
Analytics engine
WorkstreamProduct thinking
When a team is building several new digital products, it needs a way to decide what to fix, continue or stop. I built the analytics engine as part of setting up the digital product and data vertical. The point was to make product decisions easier to examine, rather than have a different version of what was working for each initiative.
What I built
Built the digital product and data vertical from scratch, leading key initiatives like D2C launch, first digital game, analytics engine and subscription product.