Skillmatics (Grasper Global)
Subscription program
WorkstreamProduct thinking
A one-off purchase ends the relationship just when a family has started using the product. A subscription creates a reason to keep coming back, but only if the ongoing value is clear. I launched the subscription programme as a way to build that repeat relationship, rather than relying on a new acquisition campaign for every sale.
What I built
I launched a subscription program alongside D2C website improvements. Together, the D2C and subscription work drove approximately US$160K in incremental revenue.
Metrics
Increased D2C conversion by 27% through website optimization and launched a subscription program, driving ~160K USD incremental revenue.