Skillmatics (Grasper Global)
D2C launch and conversion
WorkstreamProduct thinking
Getting someone to the website is only part of selling directly. They still need to understand the product and feel ready to buy it. I built the D2C experience and worked on conversion because more traffic is expensive if the buying journey keeps losing people. The useful product work was to make that journey easier before asking marketing to send more people through it.
What I built
Built the digital product and data vertical from scratch, leading key initiatives like D2C launch, first digital game, analytics engine and subscription product.
Metrics
27% Increase in D2C conversion
Increased D2C conversion by 27% through website optimization and launched a subscription program, driving ~160K USD incremental revenue.